Job Opportunities

🎯 The Mission

You are the General Manager of Jordan’s creative output.

Your mission: to protect Jordan’s time and maximize his reach by being an operational

executor. You operationalize the content process across platforms—owning everything

from scheduling to platform-native posting with some audience engagement.

🔧 Key Responsibilities

1. Content Pipeline & Calendar Management

• Maintain and execute the weekly publishing calendar across Instagram, TikTok, LinkedIn, YouTube Shorts, and newsletter

• Keep the “content bank” organized—ensuring consistent bridges between short-form hits, newsletter deep dives, and brand story arcs

2. Platform-Native Publishing & Engagement

• Schedule, and publish content with native best practices (e.g. IG Collabs, TikTok Quote Replies, carousel sequences for LinkedIn, Manychat Automation)

• Monitor engagement across platforms, surface standout comments, and create quote reply opportunities that spark further reach

• Stay ahead of platform tools and cultural shifts that impact visibility, reach, or audience behavior

3. Feedback Shield & Quality Control

• Act as the final filter before Jordan sees anything—ensuring captions, edits, and visuals align with Jordan’s standard

• Work directly with editors and designers to consolidate creative feedback and reduce Jordan’s involvement in revision loops

• Ensure each piece of content meets brand aesthetic and tone: polished, clear, insightful, and distinct

4. Repurposing & Recycling

• Take long-form content (YouTube, podcast appearances, keynote clips, interviews) and get them prepped for Short Form Video Clips, Cut Downs, Newsletters, Carousels.

• Spot recurring themes and audience questions to generate content series, quote cards, and post types (educational, storytelling, calls to action)

  🧠 The Ideal Candidate

• You’re a social native, fluent in the latest platform tools (IG collabs, TikTok duets, Threads tone) and what makes content cut through

• You’re a translator, who can filter Jordan’s voice

• You’re an enforcer, who can hold a calendar and a team accountable while protecting creative space

• You’re an AI Native – you know how (& are required) to use AI tools (Chat, Claude, others) to bring efficiency into this content workflow. Bonus points for other AI tools.

🚀 Bonus Points If You...

• Have worked inside a content-led brand, media company, or with high-output creators

• Have a POV on what makes content stick (and how to iterate fast)

• Have short-form editing experience or strong creative judgment

• Have a POV on what makes content stick (and how to iterate fast)

• Are passionate about the intersection of sports & storytelling

• Live in Dallas, TX

🚀 This Role May Be Ideal For You IF...

• You want to grow in the Sports Marketing industry

• You love Sports &/or Golf

• You are extremely independent, value flexibility and want to accelerate your career through mentorship & Jordan’s connections

💡 Success in the First 90 Days

• Reduce Jordan’s weekly hours spent managing content by 50%

• Zero missed newsletter sends or priority social posts

• Establish a publishing rhythm and asset pipeline across all key platforms

• Build a feedback loop where content informs content (comments → posts → newsletter → clips)

• Establish work flow with new posting & developing future content from the archives.

💡 What You’ll Be Doing in Plain English:

• Post Jordan’s produced content to Instagram, Tik Tok, LinkedIn, YT Shorts

• Activate Manychat Automation when Needed on IG

• Get Newsletter foundations ready each week

• Take Transcripts of Jordan’s Content/Speeches and feed it into relevant AI platform to mine insights for future content like newsletters, carousels, X/Threads